Top 15 Mobile Technology Trends for 2021

Many are anticipating 2020 to be the year of the most popular mobile technology trends in 2021. Some of these are the result of natural evolution, while others are more revolutionary.

Let’s look at 15 trends in mobile technology that we can expect by 2021.

5G Connectivity

Mobile technology has been known for its faster connectivity. 5G will redefine what is possible.

We can expect 5G, just as 4G brought a world of streaming video content, to enable a variety of other mobile technology trends like cloud-based gaming or business automation.

Apple announced 5G compatibility with its new flagship iPhone 12 and 5G will certainly be available at the right time. 5G comes at a crucial moment in the world, as many people rely on remote, fast connectivity through COVID-19.

Geotargeting

Location-based technology, a mobile technology trend that can be taken for granted is expected to grow through 2021. Businesses will do whatever they can to attract customers to their products and services during quieter times in our cities and towns.

Geotargeting is a targeted approach to geotargeting that focuses on a specific demographic and an area. It often delivers local offers and promotions to pass individuals of a particular gender, age or other demographic.

Geofencing

Most of our apps have permission to use real-time location data. This valuable information is shared with third parties often. This means that businesses and services can send us more relevant notifications when we’re nearby.

Geofencing is a more effective marketing strategy than geotargeting. It targets a larger number of people in a particular area and delivers advertising content and marketing messages to all who enter it.

Augmented Reality

PokemonGo has popularized augmented reality (AR), a form of mobile technology that augments the real world through the use of a phone’s built-in camera. This allows the user to overlay computer-generated animations onto the screen.

Snapchat, Instagram, and Facebook further popularized AR with filters that change how users view the images and videos they share.

Businesses will be competing for augmented reality revenue by incorporating it into their mobile technology. AR mobile technology can be used to allow customers to test before buying. This is a great way to let customers try out products in their homes, and it can also be used to enhance the shopping experience. AR allows you to visualize the product in person or at home.

Dulux paint manufacturer has launched the Visualizer app that allows customers to visualize how any color in their range would look on their walls.

Similar to IKEA, IKEA has developed an AR app that allows potential buyers to place any furniture in their home. Customers can also turn their smartphones into dressing rooms with a variety of clothing brands.

In 2021, expect more brands to join AR.

Wearable Technology

The number of people who want to be healthy and fit has increased exponentially since 2020.

Smartwatches, fitness bracelets, and health monitors have become a resounding success. Wearable technology, which syncs with mobile devices, can monitor our heart rate, sleep patterns, and oxygen levels.

When synchronized with the most recent cell phone technology, they can also track our physical activity. This adds an engaging social dimension to our fitness regimens.

Home Connectivity

If you are looking for the most recent mobile technologies, then look around at your home. Many smart speakers, such as the ones offered by Amazon or Google, are now fixtures and fittings. They all depend on a connection with a mobile app. This trend is expected to continue into 2021.

As people become more familiar with home connectivity and the ease it offers, smart plugs are becoming more common in homes. They can also be connected to existing appliances like lights, coffee makers, and TVs.

People can live more safely at home with better home connectivity. Outdoor camera systems are affordable and feature motion and sound detection. You can also communicate with callers before they answer the door.

The Internet of Even More Things

With the help of the latest mobile technology, consumers can now control their home’s air conditioning, lighting, and security. We can see the contents of connected refrigerators from the grocery shop.

The growth of home connectivity is based on one factor: those who attempt it seldom go back to the old way.

Businesses will feel the same impact as ever with increasing numbers of connected systems. In 2021, autonomous equipment for agriculture and farming as well as smart factories and wireless inventory track are all expected to be the norm.

Smaller Businesses

Mobile applications that used the most recent cell phone technology in the past were only available to large businesses. This will change in 2021.

There are many developers who can create mobile apps that are more flexible than ever, which will allow small businesses to increase their revenue and engage customers.

Cloud-based phone systems, cloud-based accounting and marketing systems, which are designed specifically for business services, play a crucial role in providing small businesses with the tools they need to be more productive.

Bespoke Apps

Many smaller businesses fear that if they don’t move forward, they will fall behind in an industry changing rapidly.

Mobile technology trends are constantly changing. This means you can stay competitive by developing mobile apps that are unique. 2021 will be the year app development becomes more accessible than ever.

This is especially true for hybrid apps, which can be launched on both Android or Apple platforms at a fraction the cost of a native app.

Contactless payments and mCommerce

Mobile technology trends that experienced a steady rise until spring 2020 saw two (for the price if one) massive leaps in popularity.

People wanted to avoid going to shops and maintain physical contact as much as possible so they used their smartphones to search for consumer goods and have them delivered right to their doorstep. They also discovered the convenience of using payment apps such as Venmo, Google Pay, and Apply Pay to purchase goods.

Contactless payments are now important for those who do visit physical shops to purchase goods. Many advised against carrying money. Many retailers adopted mobile contactless payment technology at checkouts, a trend that will continue into 2021.

Edge Computing

Many people worked from home for large portions of 2020, and this trend is likely to continue well into 2021 after the lockdown restrictions have been lifted. However, those who relied heavily on cloud-based technology often found it a way to work with limitations.

Edge computing, when combined with 5G will make WFH drawbacks like latency issues a thing of the past.

Edge computing allows users to perform tasks locally, by using the cloud’s edge computing wherever they are geographically. The device is effectively becoming part of the cloud.

Businesses can benefit from edge computing’s inherent ability to store and process data extremely fast, which can make it a significant impact on the efficiency of critical real-time applications.

On Demand Service Applications

There are many on-demand service apps that connect consumers with service providers. You can book the rooms you need for travel, as well as the transportation means, order food, takeout, and many other services.

These on-demand services will expand to other areas thanks to the combination of 5G connectivity and the latest cell phone technology.

Chatbots

Automation is changing the way businesses do routine tasks and, with new levels expected in 2021 to develop it further, it will be expected to help them save even more money.

Chatbots are a great example of how mobile technology is changing the way businesses interact with customers. Chatbots are able to quickly respond to customer queries across all industries, including travel, hospitality, and online retail. If the bot is unable to handle the query, they can automatically route it to the appropriate human agent. They will continue to automate customer services, reducing the need for human staff to handle the payroll.

More Apps

No matter what niche you are in, there will be an app. However, launching apps across multiple platforms has been costly in the past.

There are now mobile app development tools that can be used across platforms, making it easier to create apps. This will promote innovation in a more competitive and lucrative market.

In 2021, more companies will be able to create apps that provide better service to their users. This will make mobile technology even more flexible than it was in the past.

Personalization

As we enter 2021, personalization, a long-standing trend in mobile technology, will be more prominent thanks to a wider range of apps and geofencing.

This will naturally evolve into more targeted and personalized mobile advertising and marketing content, as more personal data is stored on our profiles and devices in 2021.

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About the Author: Carl Hausberg