That’s the question you have to answer for your potential customers when you utilize Instagram for business: why should they keep coming back for more?
To help you market your brand on cheap instagram views, we’ve compiled a list of our best Instagram business tips.
1. Determine why you’re utilizing Instagram to promote your business.
It’s critical to have objectives in mind when using any marketing channel. Instagram is no exception. “What do we want to achieve?” is a good question to address before investing time and money in Instagram marketing.
The following are some of the most common Instagram business objectives:
Build a community, showcase company culture and values, and sell products and services to increase brand awareness.
Make a list of your objectives and keep track of them. Consider your defined objectives a formalized gut check. Because you can always look back and ensure everything you share serves those goals, it pushes you and your team to be more intentional with your Instagram content.
Bonus tip: If you’re using Instagram for business to increase sales, we’ve put up a complete tutorial (with a free worksheet) that will teach you everything you need to know about setting up your shop and optimizing your Instagram page and posts to increase sales. It’s available for download here!
2. Make your profile more appealing.
Consider your Instagram profile to be your homepage if you’re utilizing it for business. You only have 150 characters, one link, and a few action buttons to entice potential buyers, so make the most of them.
Make sure you’re using an Instagram business profile first. Extra features for business accounts include the ability to enlarge your profile, track content performance, and sell on Instagram.
Then, come up with an amazing Instagram bio. The following items should be included in your profile:
- a brief explanation of your company’s services;
- Your industry/category (Shopping & Retail, Business Services, Restaurants, and so on);
- A tone that reflects the personality of your company;
- A link; and contact information (phone number, email, address, etc.).
Because your bio is the only area on the Instagram app where you can share a clickable link, it’s prime real estate. You can either keep a static link to your homepage or alter it periodically to reflect new material.
Link-in-bio technologies like Buffer’s Start Page, on the other hand, enable you employ the link more strategically by converting it into a library of resources.
You can use Shop Grid to make a basic landing page out of your Instagram posts.
Action Buttons—additional clickable buttons for specific calls to action such as Book Now, Contact, View Shop, and so on—are also available to Instagram business profiles. Action Buttons are a terrific way to include more links in your profile and allow your fans to interact with you more easily.
Finally, don’t forget to think about your grid. When people visit your profile, they’ll see a grid of your latest posts. To keep your grid looking good, avoid sharing visually similar posts back-to-back.
Use a recognizable profile image as a bonus.
When it comes to choosing a profile photo, it’s critical that visitors to your Instagram profile recognize it right away. For the most part, this entails selecting one of the following options:
There’s no right or wrong answer here, so don’t feel obligated to choose one of these possibilities. Instead, consider what would help visitors to your page recognize your brand the quickest.
3. Discover your personal style.
It’s all about the pictures on Instagram. However, what works for one company may not be appropriate for yours. Consider the aesthetic you want to display on your company page, then create branding rules to ensure consistency.
Pay attention to the color scheme you’ve chosen. Some of the most popular Instagram accounts use a limited color palette in their images, which helps them to develop a distinct style. Oneika Raymond, for example, prefers vivid hues with strong contrasts.
The aesthetic of Oneika Raymond is characterized by great color saturation and careful visual composition.
If your Instagram content includes a lot of text, consider about the typeface you’re using and how it compares to the fonts on your website and other marketing materials. Shine with Natasha, for example, maintains a consistent aesthetic across Instagram postings using bright yellow and white colors and a regular font.
Shine with Natasha has a consistent typeface and color palette, giving it a familiar look and feel.
4. Consistently post
Maintaining a consistent posting schedule allows you to appear in the timelines of your target audience. Instagram aims to display each user the content they’re most likely to love, thus it looks for recent and relevant content to each user’s interests.
Instagram’s algorithm use machine learning to analyze each user’s activities in real time and tailor their feed accordingly. People can’t like what they don’t see, so publishing on a regular basis ensures that you appear in people’s feeds and gives them more opportunities to interact with you. They’ll see your stuff in their Instagram feed more frequently if they interact with it.
You can remain on top of your content by bulk scheduling posts so your account doesn’t go black while you’re busy. Furthermore, scheduling allows experimenting with publishing times much easier. While there is no one-size-fits-all best time to post on Instagram, there may be optimal periods to reach the majority of your followers. You can set up preferred time slots using Buffer, so all you have to do now is upload material to your queue, and the posts will be placed in the next available slot automatically.
Then you can see if postings scheduled at certain times receive better engagement rates than others.
On many social media platforms, hashtags have become a standard technique to categorize information. Instagram users can use hashtags to find new content and accounts to follow. According to Track Maven’s research, posts with more than 11 hashtags receive increased engagement.
Hashtags aid in the distribution of Instagram posts to a bigger audience.
However, organizing, grouping, and preserving hashtags can be tricky, with many people saving groups on their phones to copy and paste into each post before publishing. Customers may build and save hashtag groups right within the Buffer composer using Hashtag Manager.
The Hashtag Manager on Buffer makes it simple to save hashtag groups.
When it comes to using Instagram for business, you don’t have to convert your profile into a constant sales pitch. Instagram is a social networking platform, so get used to interacting with others.
It’s critical to respond to someone who takes the time to express their opinions with you and demonstrate that you’re paying attention. Responding to comments on Instagram is a terrific approach to develop a strong community. Buffer’s interaction features allow you to respond to Instagram comments straight from the Buffer site, eliminating the need to type long responses on a small phone screen.
Engagement prompts are also a terrific technique to get people talking. In Instagram Stories, experiment with interactive stickers like polls, questions, and sliding scale rankings.
Tito the Raccoon uses the polls sticker in Instagram Stories to interact with his fans.
Use the title of your post to pose questions and invite people to respond in the comments. It may appear cheesy, but consider it a genuine conversation. How strange would it be if you talked at someone rather than with them?
Cleveland Traveler interacts with fans by asking a question in an Instagram post and replying to every remark.
Simply because you’re using Instagram for business doesn’t mean you have to do everything yourself. User-generated content (UGC) is any type of content developed by a fan or contributor, and it’s a terrific way to show your appreciation for your fans and encourage more people to interact with you.
Encourage your followers to share their favorite moments and interactions with your business on Instagram, and then ask for permission to repost some of the greatest content to your own channels. At
Buffer, we tested this Instagram marketing method and saw a 400% increase in our viewership.
Keep in mind that your community is unique, so tailor your content to your fans’ preferences. To keep an eye on what’s working, learn how to calculate and track your Instagram engagement rate.
8. Experiment with different forms of material.
Instagram is much more than just a photo-sharing app. The platform now supports a wide range of content categories, including:
Video \sReels \sStories \sIGTV
It’s also crucial to offer a variety of content kinds if you want to expand your reach and interaction on the network. As we mentioned in our Instagram guide,
“The algorithm looks at people’s interests and tries to display them the types of content they interact with the most. As a result, if someone likes and comments on Instagram Reels more frequently than other types of posts, they’re more likely to see more Reels in their Instagram feed.”
Buffer’s Instagram feed is a combination of IGTV, carousels, Reels, and single-image posts.
Each sort of material has advantages, and everyone on Instagram has their own tastes – some people favor Reels, while others only check Stories and don’t use the feed. So, if you want to increase your reach and engagement, using a range of content kinds is the best plan.
Are you having trouble coming up with article ideas? You can find some ideas in our guide to social media content.
Create excellent captions as a bonus.
Captions are a great way to enhance your content, and marketers utilize them in a variety of ways. Some people use captions as a platform for storytelling and microblogging. Others use them to create a catchy headline for a blog post. Others use captions to pose questions and solicit responses. The options are limitless. What matters is that the copy is consistent with your brand.
Instagram captions are limited to 2,200 characters, and they are terminated with an ellipsis after three lines of text.
8. Examine your findings.
Digging into your Instagram analytics on a daily basis is one of the best Instagram for business suggestions we can give you. You must track how your material performs if you want to attract more followers, keep your audience engaged, and promote your brand on Instagram.
Instagram Insights, Instagram’s built-in analytics tool, is a good start, but it’s only available on mobile. You’ll also have to view each post individually to check critical data like likes, comments, shares, and saves.
Third-party applications are required if you wish to dive further and examine the analytics on a desktop. Buffer’s analytics, for example, may help you follow trends, compare post performance, and create custom reports based on the parameters that matter most to you. Remember those objectives we discussed earlier? Custom reports can assist you in keeping track of them.
The analytics on Buffer will generate social media reports for you.
Keep in mind that metrics are only useful if they provide you with useful information. Likes are excellent for boosting your ego, but are you using Instagram for commercial purposes? If you look at analytics that tell you what inspires your followers to keep coming back to your content and paying for your products or services, you’ll get more practical insights.
Let’s say you make an IGTV tutorial video. Saves and shares indicate that users found the instruction helpful and would wish to revisit it, whereas likes are more passive. Likes and new followers, on the other hand, are important success metrics if you’re operating a brand awareness marketing campaign. When reviewing results, it’s important to keep in mind what you’re hoping to accomplish.